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lead generation, social media marketing, social selling, influencers,
THE ART OF A SUCCESSFUL ONLINE PRESENCE
10 keys that sustain a successful online brand.
Here are the 25 most compelling reasons why your brand needs a social media presence. Download now.
1. Lead generation
2. Social media marketing/ social selling
3. Influencer marketing
4. Audience targeting
5. Click funnels/ landing page/ web site
6. Email marketing campaigns
7. Content/story telling/video's/images/text
8. Platforms and channels
9. Measuring data metrics and ROI
10. Test, test, test and adjust. Let the data drive the decision.
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To View or Download This Chart, Here's a Convenient PDF Version.
The 10 Steps
Lead Generation and Social Media Marketing are not the same.
1. Lead generation is aligned with online ad spends that generate leads and sales. The ROI and customer acquisition costs can be measured by your ad spends and other direct expenditures.
2. Social Media is marketing and not sales. Can you measure your social media marketing ROI in direct dollars? No. The tools to track data metrics are related to: engagements, number of views, comments, shares, growth in connections, etc.
3. Influencer Marketing: Someone who affects the way others behave and helps build your brand - key brand advocate.
4. Target and Ad audiences: Qualified leads most likely interested in your products and services.
Social media audience: People who will engage and advocate on your behalf.
5. Click Funnels / Landing Pages & Web Sites: This is where your message, CTA (call to action) must resonate. Your web page must align with your ads and social media messages.
6. Email Marketing Campaigns: A set of related emails sent over a specified time range with a singular purpose that leads to an action, engagement or sale. Commonly referred to as inbound marketing or drip campaigns.
7. Content: Text, images, video's and audio which can be informational, sales directed, educational, story-telling, personal, professional, social, cause directed, branding, relationships, lead generation, conversions, trending, news, etc. Content can be self-generated or 3rd party called curated.
8. Social Media Platforms: The places online where your audience(s) are most likely to be active such as Twitter, Facebook, LinkedIn, Instagram, Pinterest, Snapchat, etc.
9. Data Metrics: The data that drives your decisions are measured in various ways. Lead generation is measured in ROI and the cost of customer conversion based on the the number of ad clicks, lead form submissions and sales. Social media is measured using social media vanity metrics like shares, likes, retweets and comments. Have in place analytics that will provide you with data on a timely and consistent bases such as Google Analytics and a way to track your post links and clicks such as bit.ly or snip.ly.
Test the Data: You constantly need to be looking at your data. If you have ads running, look daily at the results and monthly at social media metrics.
10. Coach: Find yourself a coach and/or mentor - the amount of time spent with a coach depends on what you want to achieve, your knowledge and level of experience. A good coach can accelerate your learning curve, assist in establishing and training in-house staff and if desired help you on-board and/or outsource part or all of your social media and lead generation tasks. A coach is usually for a short period of time (days/weeks or a few months), is more structured and is a paid consultant.
Mentoring: A mentor is someone you can turn too on an ongoing basis, a trusted adviser. It's more of an informal process and mentors should not charge for their guidance.
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