buffersocial - How to Create a Social Media Marketing Plan From Scratch
When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there. Check out buffersocial.
I’d imagine that a social media marketing plan could feel the same way.
If you’re starting from square one, it might feel equal parts thrilling and overwhelming. You know what you want to do and why. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself.
It’d help to have a plan.
We’ve shared before about different parts of a social media marketing plan—the data and research and personal experience behind what works on social media. Now we’re pleased to put it all into a cohesive, step-by-step blueprint that you can use to get started. If you need a social media marketing plan, start here.
Social Media Marketing Plan
Starting at the ground flour and building up, here is our overview of how to create a social media marketing plan from scratch.
When should you be posting?
There are many neat tools to show you the best time of day to post to Facebook, Twitter, and more. These tools look at your followers and your history of posts to see when your audience is online and when historically have been your best times to share.
So what’s someone to do who’s just starting out on these social networks, with no audience and no history?
Again, this is where best practices come in. Perhaps the most helpful (and adorable) infographic I’ve seen about timing comes from SumAll, whichcompiled timing research from sites like Visual.ly, Search Engine Watch, and Social Media Today to create its awesome visual. Here’s an overview of what they found in terms of timing (all times are Eastern Time).
Twitter – 1-3pm weekdays
Facebook – 1-4pm and 2-5pm weekdays
LinkedIn – 7-8:30am and 5-6pm Tuesday, Wednesday, and Thursday
Tumblr – 7-10pm weekdays and 4pm on Fridays
Instagram – 5-6pm weekdays and 8pm on Mondays with a sweetspot at 6pm
Pinterest – 2-4pm and 8-11pm weekdays with weekends being the best
Google+ – 9-11am weekdays