The Social Media Quick Guide for Online Video Specifications.

Here are the most current specs for 2019 when creating video content on social media.

Popularity of Square videos

Square videos are great on all feeds especially since most social platforms have very high mobile view rates and square videos fill the screen. Many of today’s online video applications let you choose the format you want to use and several can take the same video and output in different size ratio’s so you have minimal if any additional editing required.

YouTube videos

YouTubers more in-depth and longer. Built in SEO to get your message found.

Organic videos

Aspect ratio: Native aspect ratio

File size: Max 128 MB

Video orientation: Landscape, portrait, square

Resolution range: No min or max

Video length: Max of 12 hours

Make sure to ad key words (tags) to all your videos. Don’t skip out on understanding the importance of a great headline and strong description.

Another key element is to have YouTube create sub-titles – make sure to edit. Most people watch tons of video’s at work without sound.

Third-party video ads

Aspect ratio: 16:9 or 4:3

File size: Max of 10 MB

Video orientation: Landscape, portrait (4:3)

Resolution range: n/a

Video length: Max of 6 minutes (skippable ads), 15 seconds (non-skippable ads), and 6 seconds (bumper ads)

Facebook videos

Streaming video ads

Aspect ratio: 16:9 to 9:16 (16:9 recommended)

File size: Max of 4 GB

Video orientation: Landscape (recommended), portrait, square

Resolution range: No max resolution

Video length: 5 to 15 seconds

Videos must be short. Get you message or CTA across right away.

Feed and Marketplace Videos

Aspect ratio: m9:16 to 16:9

File size : Max of 4 GB

Video orientation: Landscape, portrait, square

Resolution range: No max resolution

Video length: 1 second – 240 minutes

Landscape for desktop and square for mobile.

Messenger Home

Aspect ratio: 9:16 to 1.91:1

File size: Max of 4 GB

Video orientation: Landscape

Resolution range: No max resolution

Video length: 1 second – 240 minutes

Messenger videos must be in landscape mode.

Instagram videos

Instagram is one of the most used social platforms with over 70% of businesses advertising on the Instagram. Instagram demographics is mostly made up of teens and young adults through the age of 28 years old.

Feed videos

Aspect ratio: 1.91:1 to 4:5

File size: Max of 4 GB

Video orientation: Landscape, portrait (only 4:5), square

Resolution range: No max resolution

Video length: 3 seconds – 60 seconds

It’s best to use square videos. Square videos look good on mobile and desktop.

Story and IGTV videos

Aspect ratio: 9:16 to 16:9 to 4:5

File size Max of 4 GB

Video orientation: Landscape, portrait (excluding 2:3), square

Resolution range: No max resolution

Video length: 3 seconds – 60 seconds

Vertical videos are recommended.

LinkedIn videos

Video ads

Aspect ratio: 16:9

File size: 75 KB to 200 MB

Video orientation: Landscape

Resolution range: 360p to 1080p

Video length: 3 seconds to 30 minutes

Ads: Horizontal videos and content use vertical videos.

Organic videos

Aspect ratio: 1:2.4 to 2.4:1

File size: 75 KB to 200 MB

Video orientation: Landscape, portrait, square

Resolution range: 256×144 to 4096×2304

Video length: 3 seconds to 10 minutes

Both horizontal and vertical ads are allowed. You decide what’s best but keep in mind that over 55% of LinkedIn viewers are on mobile.

Twitter videos

Twitter is another highly recommended platforms for businesses that want to appeal to younger customers. Although Twitter reaches across most demographic there are plenty of 20 to 30-year old’s who regularly tweet. Hint: Tweets tend to jest and seem to be fun. Some say even with a bit of a sarcastic blend. Develop Twitter videos for quick company updates, industry-related news, news events, and just about anything you want to broadcast.

Organic and ad videos

Aspect ratio: 1:3 to 3:1

File size: Max 512 MB

Video orientation: Landscape, portrait, square

Resolution range: 32×32 to 1280×1024

Video length: .5 seconds to 140 seconds

Square format for mobile. Over 90%% of tweets are on mobile.

Featured Posts
Recent Posts
Archive
Search By Tags
Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square